Take one look at Brooklyn and Bailey McKnight's Instagram account and you'll see smiling photos of the twins with their partners, wearing cute outfits, and going about their lives. The siblings always look happy no matter what they're doing, whether hanging out on the beach, a pumpkin patch, or at a football game. The twins look so normal that it's easy to forget that they're actually massively popular and famous influencers with over 6 million Instagram followers and Baylor University sponsored their time at the Waco, Texas college.
While the Olsen twins stay out of the spotlight, the opposite is true of Brooklyn and Bailey McKnight. The 21-year-old stars share everything about their lives with their fans through their social media and YouTube channel. While people love many famous twins, there's something about the McKnight twins that has really taken off. Keep reading to find out what really happened to Brooklyn and Bailey and how much their YouTube career is worth.
How Much Money Do Brooklyn And Bailey McKnight Make From YouTube?
Thanks to YouTube and social media, people can make a ton of money these days, and the Dolan Twins are rich and successful. Bailey and Brooklyn McKnight have done really well, too.
The McKnight twins discussed their revenue sources and told Entrepeneur.com that they have scrunchies that people can buy from their website and they have a mascara called Lash Next Door. Bailey said that brands will pay them to promote products but partnering with Google Ad Sense is a main source of revenue for them because "That’s where that money comes from on YouTube in general."
Bailey explained, "We don’t usually disclose how much we make, but a lot of it is helping with college, and a lot of it goes back into the projects we’re doing -- like mascara and scrunchies. We’re using it to continue to build our brand."
NailBuzz puts Brooklyn and Bailey McKnight's net worth at $4 million and guessed that if their YouTube channel has 300,000 views each day, they should make $880,000 per year or $2,400 daily.
What Are Brooklyn And Bailey Doing Now?
Brooklyn and Bailey also filmed a YouTube video that they uploaded in April 2021. They shared that they wouldn't be roommates anymore since they were graduating from Baylor, and they explained about their post-college lives. They said that they ended their college careers one year earlier than planned.
The twins said that they're working on something together that they didn't want to say too much about yet. Brooklyn said that she was planning to live in Utah so she could see friends and family again and sign up for some courses.
Bailey explained that she would be going from Dallas to Waco and working for the family business. She also said that she was going to keep living in Waco because her now-husband Asa is still in college.
Bailey said, "For the first time in our lives, Brooklyn and I are splitting up... We've never been apart for more than like a week."
The twins also saw a huge change in their lives when Bailey McKnight and Asa Howard got married in October 2021, according to Just Jared Jr.
Bailey and Brooklyn McKnight also got people talking when they told their Instagram followers that they tested positive for Covid-19 in August 2020.
According to Insidehighered.com, the twins began their partnership with Baylor University in 2017. Jason Cook, the chief marketing officer and vice president of marketing and communications, told the publication that the university gives the twins money for social media posts "once or twice per semester." He said, “Brooklyn and Bailey have helped introduce Baylor University to an entirely new generation of prospective students who may have never heard of the university previously. With Gen Z, these students need to see themselves through others, and Brooklyn and Bailey provide glimpses into college life each and every week.”
How Did The McKnight Twins Get Started?
Brooklyn and Bailey McKnight first appeard on their mom Mindy McKnight's CuteGirlsHairstyles blog.
In an interview with Entrepreneur.com, the twins said that they were 9 at the time and YouTube asked their mom if they wanted to do videos. They decided that they would start a channel for themselves at 13.
Brooklyn explained the decision behind their channel's name: "We knew for sure that we wanted the channel to be our names because we wanted our brand to build off us as people, since that’s what our YouTube channel content was going to be -- kind of a lifestyle and 'grow up with us.' Everybody, our whole lives, has always said 'Brooklyn and Bailey,' so there really was no question on whose name would go first."
Recently, Bailey McKnight has a YouTube video about her first Thanskgiving married to Asa Howard, which has 280,809 views so far.
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